AI Commercialization
Translate technical capability into an ICP, value narrative, product workflow and business model customers will adopt.
Applied AI · Strategy · Operations
Turning complex AI into operating leverage.
I’m Sasha Kucharczyk, an applied-AI founder/operator and former COO of Preteckt, an enterprise AI SaaS company acquired in 2025. I turn complex products into adopted workflows, repeatable revenue and operating systems that scale.
Where I create value
I work where product, customer and company execution have to move together—especially when technically strong AI needs a clearer path to adoption, economics and scale.
Strategy & Operations
Build the planning, metrics, operating cadence and cross-functional accountability that turn priorities into execution.
GTM & Adoption
Connect enterprise discovery, pilots, services delivery, ROI and customer success into a repeatable growth system.
Fundraising & Scale
Connect the operating plan to capital needs, hiring, economics, investor communication and the next stage of growth.
Selected operator work
The common thread is practical: find the customer decision that matters, redesign the system around it, and measure whether behavior and economics actually change.
Commercialization & GTM
Finding the market—and designing for conversion
Led a crisis-period pivot from trucking into public transit, defining the ICP, market entry, value narrative, pilot structure, pricing and roadmap.
~$30K → ~$5M
Helped grow from one customer to approximately $5M contracted ARR; approximately $2.5M realized.
~10% → ~50%
Early pilot conversion improved after redesigning the product and pilot workflow.
>130% NRR
Driven largely by expansion within major enterprise and public-sector accounts.
Acquired 2025
Supported diligence, integration and shareholder-representative responsibilities.
Product, services & adoption
Turning AI outputs into workflows people use
Redesigned product outputs around technician decisions and the surrounding service model—optimizing for action, trust and realized customer value rather than model output alone.
~4% → ~56%
Realized customer efficiency gains after workflow-led product redesign.
35% fewer
Labor hours in measured customer maintenance workflows.
20% lower
Parts costs in measured product-impact results.
50% fewer
Repeat maintenance events in measured product-impact results.
Operating systems & scale
Building the company behind the product
Led across strategy, finance, product, engineering and customer success—pairing growth with cost discipline, capital planning, people leadership and operating clarity.
~40%
COGS reduction through data strategy, internal process redesign and tighter operating controls.
~$3M
OEM and defence services business built and operated alongside the SaaS company.
~$10.5M
Capital: personally led ~$3M in grants and co-led ~$7.5M in equity financing.
Shared P&L
Accountability across services and enterprise AI SaaS economics.
About
Founder instincts. Operator discipline.
Over more than a decade, I co-founded and helped scale Preteckt from an idea into enterprise AI SaaS serving transit agencies and fleets across North America. My work spanned corporate strategy, product, people leadership, services delivery, customer success, fundraising, finance and acquisition execution.
I’m most useful when the problem crosses functional boundaries: the technology works, but the value proposition, workflow, GTM motion or operating model still needs to come together. I bring the customer and financial lenses into the same room as the product and execution decisions.
Recognition & selected media
A small selection of external recognition and conversations that reflect the work.
Recognition
Read the profile
Mass Transit 40 Under 40
Industry recognition for innovation, strategic leadership and impact in public transportation.
Podcast
Listen on Spotify
Predictive maintenance & AI
A conversation about precision, workflow fit and designing human-in-the-loop AI for the real world.
Let’s talk
Building something complex that needs to work in the real world?
I’m based in Toronto and open to senior leadership roles and selected advisory or fractional engagements in applied AI, strategy, operations and commercialization.